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The quality of your website and user experience CAN make or break your revenue generating opportunities. There are still a lot of businesses that don’t realise the importance of having a quality website that represents their brand, and that the majority of their customers are visiting their website to get to know the brand and make purchasing decisions. Whether you’re just not that computer savvy and are afraid to take the leap or if you already have a website but it’s not up to scratch, but you’re concerned about price, there are plenty of great solutions for businesses these days that don’t mean breaking the bank. Here are the top reasons your business needs a website: Credibility A good website should take your visitors on a journey that helps them understand why you do what you do and how you can solve a problem for them. Without a website that matches your values and what you offer, people may question your legitimacy as a business. And suppose it is outdated and doesn’t showcase what you offer and clearly communicate quality information to your consumers. In that case, chances are they’ll will move on to another provider offering a similar service to you. Brand By clearly establishing who you are and why you do what you do, you increase the chances of customers buying from you. Showcasing your brand can also set you apart from your competitors. First impressions count, and a website is at the heart of your online ecosystem, providing prospects with an authentic place they can visit to learn all about you and why they would want to take action. Without being able to find quality and reliable information about you and your brand, your customers are more than likely to go elsewhere, fast. Leads Once people find you online, and become interested in your product or service, they will want to know more about you by going to your website. This gives you the opportunity to take them on a journey, to get to know you before making a purchase. Although websites have a cost, when designed correctly, they have a positive return on investment (ROI). Organic Traffic Once you’ve got an SEO optimised website, you have a better chance of showing up in Google search results. This means when people are searching for a product or service, there is a chance your website will show up on the first page of Google results, which can drastically increase your prospects. Saves time A website can significantly reduce calls from prospects or existing customers wanting to ask simple questions such a hours of operation or your location, increasing internal productivity. At the same time, customers find the information they need through your website without the need to call, providing an all-round better user experience. 24/7 sales while you sleep Since your website is on24/7, it’s easy to post updates and announcements, keeping them up to date and increasing the chance of you being able to upsell to them. Who wouldn’t want to generate sales while you sleep? Creating a robust ecosystem If you’re planning on leveraging digital marketing to increase your leads and grow your business, you’ll want to drive traffic to your website or landing page. You can target traffic that has been going to your website for email marketing campaigns. Even if you’re not planning on running campaigns to start out with, it is something that can be set up retroactively. Websites are essential to the successful running of a business. It’s best to create one early on, and improve it over time, rather than not have one at all.